Hampton by Hilton is putting a fresh spin on one of its most recognizable breakfast traditions with the launch of its first-ever guest-created waffle flavor: Peach Cobbler. The limited-time waffle was the winning recipe from Hampton’s inaugural Guest Waffle Boss competition and features peaches, oat crumble, caramel sauce, and whipped cream on top of the brand’s signature Belgian waffle. It is now available at nearly 2,500 participating Hampton hotels across the U.S. and Canada.
The new flavor is a fun example of how hospitality brands can take something guests already know and love and make it feel new again. With an estimated 30 million waffles made at Hampton hotels each year, the signature waffle station has become a memorable part of the Hampton experience—and inviting a guest to help create the next flavor brings even more personality to that tradition.